On 2 May 2023, a MEPs Ambassador Network event was held at the European Parliament, hosted by MEP Martina Dlabajová, Ambassador of the Erasmus for Young Entrepreneurs programme (EYE). Among further speakers were Jakub Boratynski, Director of the European Commission Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (GROW) and Vladimír Dlouhý, President of Eurochambres.
During introduction, MEP Dlabajová emphasized the importance of programmes like EYE in inspiring young people to achieve great success, especially in the realm of entrepreneurship. She also highlighted the unique aspect of EYE’s business-to-business dimension that fosters entrepreneurial learning and a change of mindset. Further, she underlined the importance of ambassadors in promoting the programme at both the EU and local levels. Jakub Boratynski gave an overview of the EYE programme to the audience, speaking about the significance of SMEs and how they have been affected by the recent COVID-19 pandemic and Russia’s aggression against Ukraine. He mentioned that EYE has made significant contributions in supporting businesses in these challenging times. He also noted the specific EYE call for Ukrainian entrepreneurs, which would enable more people to benefit from business exchange and skills.
Vladimír Dlouhý highlighted the crucial role of young entrepreneurs in the Single Market and how important it is to encourage more MEPs to become ambassadors of the EYE programme.
To promote the programme effectively, it is crucial to illustrate tangible results to a broader audience, such as through economic value statistics. The Commission is committed to implementing a long-term feedback questionnaire for participants as well as demonstrate the long-term impact of the programme through final COSME evaluation. Further, enhancing recognition of participation in the programme, creating different communication channels, and opening presentation channels at a governmental level would help in promoting the initiative. Boosting business exchanges between Eastern Europe, Balkans, and West Europe can also be beneficial for all the regions and businesses making tradition, including family-run businesses, it would further foster more diversified markets and clients.
An initiative of the