Sandra Grabowska & Yuri Calliandro - Erasmus entrepreneurs

Success stories

Recent testimonies of successful business networking - Erasmus for Young Entrepreneurs programme

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New entrepreneur:
Sandra Grabowska (Poland)
Age: 28
Company name: Louie www.louieloungewear.pl (Start-up)
Sector of activity: Clothing, footwear, leather and textile, luggage articles and accessories


The Erasmus experience was really interesting and gave me the opportunity to acquire new skills and at the same time transfer my knowledge to grow a brand in our country. Im very satisfied and I recommend this project to anyone who wants to enrich themselves both personally and professionally


Host entrepreneur:
Yuri Calliandro (Italy)
Age: 41
Company name: Studio Calliandro Comunicazione www.studiocalliandro.it (10 years of experience)
Sector of activity: Advertising,Promotion, Media

Thanks to the Erasmus project I was able to grow my brand and obtain important results in terms of visibility and relations. These six months have been very intense and I am sure that many of the activities I have started will be continued afterwards


Period of exchange: 11/2020 until 05/2021
Duration of exchange: 6 months

 

Results and benefits

 

1 new country reached
Advertising promotion media

 

Yuri Calliandro is a journalist and corporate and product communications expert, specializing in press and public relations management. After many years of experience in Milan in leading national companies, in 2010 he founded in Venice Studio Calliandro Comunicazione, a communication agency that offers a complete media relations service aimed at developing the overall management of relations with the media through a wide range of the press office tools. He was contacted by Sandra Grabowska, a Young Entrepreneur from Poland who had just founded Louie,a lingerie brand based on the long Polish tailoring tradition and respect for the environment.

 



Yuri and Sandra began their exchange on November 16,2020. Sandra was interested in learning about the mechanisms of media as a strategic element in expanding her business, so she invited him to apply to the Erasmus for Young Entrepreneurs programme as a Host Entrepreneur. Her goal was to expand Louie in the Italian market, commonly considered as one of the most advanced in the fashion industry. Yuri, on the other hand, wanted to expand his area of expertise and learn about the dynamics related of the fashion industry - a field he had never worked in before.

 

 



Despite the obvious difficulties Covid presented to retail, they successfully created and followed an adequate plan to make their exchange effective. As a result Sandra and her business gained additional visibility and she learnt how to use the right communication tools; she also found inspiration for Louie’s new summer collection thanks to Venice’s signature colours and architecture. In addition Yuri, expanded his network and gained new contacts with journalists from fashion newspapers. They will be a great resource for his future clients who will need his help in this field.



For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
Polish Agency for Enterpise Development (Warsaw, Poland)

Host entrepreneur's contact point:
Unione Regionale delle Camere di Commercio Artigianato, Agricoltura e Industrie del Veneto. (Venice, Italy)

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