A Green Story
During high school in The
Netherlands, Yagmur Masmas became concerned about her environmental impact.
Therefore, she started exploring eco-friendly school supplies. As a result of
this search, she founded the business "GreenStory” in university and soon
started working together with her brother Kaim.
"Greenstory” is an online
shop with the bestselling product GreenBook, the erasable whiteboard notebook
which can be cleaned and reused.
In February 2017, after finishing
her Bachelor’s studies, Yagmur decided to participate in the Erasmus for
Young Entrepreneurs programme to push her business forward. She notably
needed to develop her marketing skills, as well as a strategy to expand
outside the Netherlands.
In Birmingham (UK), she
collaborated with host entrepreneur Jodie Cook. During the exchange, Yagmur
quickly learned what she set out as objective: a strong marketing strategy
that will boost the start-up sales.
As an outcome of this
collaboration, Yagmur has reinforced the online presence of "GreenStory” and
has developed an English version of her company website which enabled her to tap
into new markets.
For Jodie Cook, Yagmur was an
invaluable support, managing various
projects, researching, giving feedback and fresh insights as well as
brainstorming together about Jodie’s newest venture.