Success stories

Kantonisa Boci has been a freelance graphic designer and content creator for the past two years, creating marketing materials for many brands and helping them get their message across effectively. Through social media, she discovered the Erasmus for Young Entrepreneurs programme, which gave her the idea to take her passion one step further and realise her long-held dream of creative entrepreneurship. She then started working on her business plan for her future creative media agency called Echo. 

Kantonisa realised she'd found exactly what she was looking for when she read the exchange offer from Taryn Rose. Dr Rose is an orthopedic surgeon who turned into a shoe designer with the aim of changing the footwear industry and spreading ease for women.

Both entrepreneurs agreed that their main goal in working together to improve their digital presence would be to change the way people see the concept of heels - "beauty doesn't always have to hurt".

The next thing Kantonisa knew, she was moving to Italy, to a very different company culture than the one she was used to. She dove deeper into fashion production, something she wasn't familiar with before, and got to create content everywhere from the studio to the middle of the Adriatic Sea. Yes, in the middle of the sea!

They created a campaign to further promote the quality and strength of heels. "Have you ever thought how cool it would be to get your first windsurfing lesson in heels from a European windsurfing campion? Probably not, but creating content from such an experience was fantastic," explains Kantonitsa, who did just that with her host entrepreneur. 

Among many other projects and managing the digital presence in several social channels, they worked very hard with the product manager and Enrico Cuin, the co-founder, to launch a very special project that became a catalogue, or as Enrico would call it - the book of the company's DNA. This exchange not only made Kantonisa more comfortable with expanding her niche, but it also prepared her to adjust to diverse cultures and clients.